Search Engine Optimization

Nowadays Google, Yahoo! or the other search engine being essential part of our life. Every single thing that we need, first thing we do is search about it on those search engine. So when we have product to promote or to sell, all that we need is when people typing on Google about our product or product categories, on the result  our product is the top of the list (being number one)  or at least on page one.

the biggest Question is HOW TO DO IT?

WWW platform, its connecting the globe with single click

There several things we need to do. Do not ever believe on people or company that promise you they can do it instantly. Several company promise they can increasing traffic to your website twice or even threefold. Actually, they just sending robots to your website and would be burdensome  to the network with those robots, and maybe can effect decreasing traffic from your target costumer.

Actually, Google has sharing guideline to doing this, you can download it here. I will try to make a summarize and combining with the other source.

and here they are :

1. Create unique, accurate, brief but descriptive page title.

Title is important things. A title tag tells both users and search engines what the topic of a particular page is. It will listed on the first line of the result and each word on the title that match with the query will be appear with bold format. Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name.

2.  Make use of the “description” meta tag

A page’s description meta tag gives Google and other search engines a summary of what the page isabout. Whereas a page’s title may be a few words or a phrase, a page’s description meta tag mightbe a sentence or two or a short paragraph. Description meta tags are important because Google might use them as snippets for your pages.

Note that we say “might” because Google may choose to use a relevant section of your page’s visible text if it does a good job of matching up with a user’s query.

Meta description tag should accurately summarize the page’s content and use unique descriptions for each page.

3. Improve the structure of your URLs

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.

URLs with words that are relevant to your site’s content and structure are friendlier for visitors navigating your site. Try using your directory structure to indicate the type of content found at that URL and make it simple make sure to only  provide one version of a URL to reach a document.

And there is always other ways to improving SEO rank..

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